University of Missouri

MARCOMiCON 2025

Join the MARCOM Marvels at the first-ever MARCOMiCON conference!

Whether you're a content crusader, a brand strategist by day (and night), or a defender of digital engagement, this professional development conference is your chance to recharge your superpowers, build alliances, and discover new tools for your utility belt.

Register to attend

Schedule of Events

Day 1 \| Wednesday, July 30, 2025
11:00 a.m.	Check-In
12:00 p.m.	Opening Keynote \| Lunch N201 Memorial Union Branding lessons from the Joker and the Riddler: Thinking through the if, when, and why of humor use in messaging Dr. Chris Robert
2:00 p.m.	Data-Informed Storytelling Panel Room 1	Improving Web Accessibility with DubBot & Editoria11y Shervin Mansouri Room 2	Mastering Your Radical Candor Superpowers: The Art of Heroic Feedback Kristyn Lyon & Dan Gomez-Palacio Room 3	Storytelling Utility Belt: Quick Access to Tools that Will Transform Digital & Social Media Storytelling Shawn Davis Room 4
2:45 p.m.	Networking Break
3:00 p.m.	More Than Sidekicks: Becoming a Trusted Advisor Andrew Barlow Room 1	Document Accessibility: Remediating PDFs and Word Documents Shervin Mansouri Room 3	Breakout Session #7	Lightroom 101: Editing quicker than The Flash Abbie Lankitus Room 4
4:00 p.m.	Reception Stotler Lounge, Memorial Union
Day 2 \| Thursday, July 31, 2025
8:30 a.m.	Morning Keynote \| Breakfast N201 Memorial Union Your Superpower and You. Andrew Barlow
10:00 a.m.	🦸‍♀️ The Content League: Assembling Stories That Sell Nick Passoti & Abby Balback Room 1	Accessibility is a Superpower Amber Cheek Room 2	Breakout Session #11	S.H.I.E.L.D. Your Strategy: Strategic, Harmonized, Inventive, Executable, Long-term, Dynamic Content Planning Misty Larkins Room 4
10:45 a.m.	Break
11:00 a.m.	Developing Your Media Superpowers Panel Room 1	Cape Not Required: Designing with Adobe Express Jessi Church Room 2	The Project Avengers: Managing Projects & Organizing a Workgroup Kristyn Lyon & Dan Gomez-Palacio Room 3	Strategy: Strategic, Harmonized, Inventive, Executable, Long-term, Dynamic Content Planning Misty Larkins Room 4
12:00 p.m.	Lunch
1:30 p.m.	🛡️ Captain Content: Fighting for Truth, Keywords & Web Authority Nick Passoti & Abby Balback Room 1	Photo 101: Discover Your Inner Peter Parker Abbie Lankitus Room 2	Breakout Session #19	Integrated for Better Impact: Assembling the League of Skilled Communicators and Marketers Kelly Wiemann Room 4
2:15 p.m.	Break
3:00 p.m.	Final Keynote

Thank you to our sponsors!

Thank you to our many sponsors who are helping make MARCOMiCON happen!