MARCOMiCON 2025

July 30-31, 2025 | Memorial Union, Mizzou Campus

Join the MARCOM Marvels at the first-ever MARCOMiCON conference!

Suit up!

Whether you're a content crusader, a brand strategist by day (and night), or a defender of digital engagement, this professional development conference is your chance to recharge your superpowers, build alliances, and discover new tools for your utility belt.
Truman the Tiger fighting a monster on the Quad.



 

Schedule of Events

 

Day 1 | Wednesday, July 30, 2025
11:00 a.m.Check-In
12:00 p.m.

Opening Keynote | Lunch
N201 Memorial Union


Branding lessons from the Joker and the Riddler: Thinking through the if, when, and why of humor use in messaging

Dr. Chris Robert

2:00 p.m.

Data-Informed Storytelling
 

Panel
Room 1

Improving Web Accessibility with DubBot & Editoria11y
 

Shervin Mansouri
Room 2

Mastering Your Radical Candor Superpowers: The Art of Heroic Feedback

Kristyn Lyon & 
Dan Gomez-Palacio
Room 3

Storytelling Utility Belt: Quick Access to Tools that Will Transform Digital & Social Media Storytelling
 

Shawn Davis
Room 4

2:45 p.m.Networking Break
3:00 p.m.

More Than Sidekicks: Becoming a Trusted Advisor

Andrew Barlow
Room 1

Document Accessibility: Remediating PDFs and Word Documents

Shervin Mansouri
Room 3

Breakout Session #7

Lightroom 101: Editing quicker than The Flash

Abbie Lankitus
Room 4

4:00 p.m.Reception
Stotler Lounge, Memorial Union
Day 2 | Thursday, July 31, 2025
8:30 a.m.

Morning Keynote | Breakfast
N201 Memorial Union


Your Superpower and You.

Andrew Barlow

10:00 a.m.

🦸‍♀️ The Content League: Assembling Stories That Sell

Nick Passoti & 
Abby Balback
Room 1

Accessibility is a Superpower
 

Amber Cheek
Room 2

Breakout 
Session #11

S.H.I.E.L.D. Your Strategy: Strategic, Harmonized, Inventive, Executable, Long-term, Dynamic Content Planning
 

Misty Larkins
Room 4

10:45 a.m.Break
11:00 a.m.

Developing Your Media Superpowers
 

Panel
Room 1

Cape Not Required: Designing with Adobe Express
 

Jessi Church
Room 2

The Project Avengers: Managing Projects & Organizing a Workgroup

Kristyn Lyon & 
Dan Gomez-Palacio
Room 3

Strategy: Strategic, Harmonized, Inventive, Executable, Long-term, Dynamic Content Planning
 

Misty Larkins
Room 4

12:00 p.m.Lunch
1:30 p.m.

🛡️ Captain Content: Fighting for Truth, Keywords & Web Authority

Nick Passoti & 
Abby Balback
Room 1

Photo 101: Discover Your Inner Peter Parker
 

Abbie Lankitus
Room 2

Breakout 
Session #19

Integrated for Better Impact: Assembling the League of Skilled Communicators and Marketers
 

Kelly Wiemann
Room 4

2:15 p.m.Break
3:00 p.m.Final Keynote

Thank you to our sponsors!

Thank you to our many sponsors who are helping make MARCOMiCON happen!