MARCOMiCON Sessions
Keynotes
View the full schedule of events
Branding lessons from the Joker and the Riddler: Thinking through the if, when, and why of humor use in messaging
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| Dr. Christropher Robert Chris Robert is the chair of the Department of Management, the Pinkney C. Walker Professor of Teaching Excellence, former Associate Dean, and former Interim Dean of the Trulaske College of Business. He has studied humor in organizations for about 20 years, and infuses humor regularly in his professional life. He will describe the nuts and bolts of how humor works, its effects, and how a deeper understanding of humor can help navigate decisions about whether, when, and why humor use is a good strategic choice in messaging and communications. |
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| Andrew Barlow The goal of this talk is to help reignite the spark in communications professionals by exploring:
The session will draw parallels between classic superhero journey narratives and the evolution of communications professionals discovering their true calling and greatest impact. |
Breakout Sessions
Data-Informed Storytelling Panel
Description coming soon.
![]() | Callee Curtis, Customer Category Manager, Lactalis Heritage Dairy | ![]() | Shawn Davis, Director of Social Media, Mizzou | ![]() | Andrew Grinch, Director of Marketing and Communications, College of Engineering | ![]() | Renee Henderson, Data Champion, MU Analytics |
Improving Web Accessibility with DubBot & Editoria11y
![]() | Shervin Mansouri, This session will highlight key features, practical workflows, and tips for using both tools to enhance content quality, collaboration, and compliance with accessibility standards. Ideal for content managers, editors, and anyone involved in maintaining web content. |
Mastering Your Radical Candor Superpowers: The Art of Heroic Feedback
Gear up for "Mastering Your Radical Candor Superpowers: The Art of Heroic Feedback" where you'll discover how to wield the ultimate leadership superpower: saying what you mean, without being mean. Through real-world scenarios and practical exercises, you'll master the balance of challenging directly while caring personally, transforming difficult conversations into opportunities for growth. Leave with the confidence to give feedback that's clear, actionable, respectful, and supportive—just like a true feedback superhero.
![]() | Dan Gomez-Palacio, Associate Director of Learning and Organizational Development, University of Missouri | ![]() | Kristyn Lyon, Sr. Learning and Organizational Development Consultant, University of Missouri |
Storytelling Utility Belt: Quick Access to Tools that Will Transform Digital & Social Media Storytelling
![]() | Shawn Davis, Director of Mizzou Social Media No video crew? No problem. No designers? Holy time crunch! The MarCom Storytelling Utility Belt will highlight all the gadgets to turn your budget-friendly project into a Dark Knight of the digital world—ready to rise above the noise like the Bat-Signal itself! 🦇 |
More Than Sidekicks: Becoming a Trusted Advisor
![]() | Andrew Barlow As higher education navigates its most tempestuous season in memory, communicators have a more vital role to play than ever. In this engaging session, we will discuss the reputation and role of the communications function with an eye on boosting the credibility of our profession and using insightful communications to improve the decision making processes employed by university leadership. |
Document Accessibility: Remediating PDFs and Word Documents
![]() | Shervin Mansouri Participants will learn basic best practices, including how to use built-in accessibility tools, add alternative text, structure content properly, and optimize documents for assistive technologies. Whether you're new to accessibility or need a refresher, this session will provide practical, easy-to-follow strategies for creating more user-friendly documents. |
Trust League: Activate Your Inner Superpower!
![]() | Erin Leuschke In this session inspired by Frances Frei’s Trust Triangle, identify your trust wobbles, uncover your core strengths, and build action plans to boost authenticity, logic, and empathy. Join forces with fellow heroes and walk away ready to lead with greater trust and impact. |
Lightroom 101: Editing quicker than The Flash
![]() | Abbie Lankitus Speed through your photo edits faster than The Flash with this beginner-friendly walkthrough of Adobe Lightroom Classic. From importing and organizing to basic adjustments and exporting, we’ll cover the full workflow to help you edit efficiently and effectively. No speed force required—just a laptop and your creative spark. |
🦸♀️ The Content League: Assembling Stories That Sell
Nick Pasotti, Head of Creative Services, TrendyMinds
Unleash the power of storytelling to captivate, convert, and conquer.
![]() | Amber Cheek We're at a pivotal turning point in the history of accessibility for those with disabilities, and you can be a part of it. This presentation will discuss the scope of change, the role of accessibility in everyday life, and the real-world ways you can contribute. |
S.H.I.E.L.D. Your Strategy: Strategic, Harmonized, Inventive, Executable, Long-term, Dynamic Content Planning
![]() | Misty Larkins Discover how to build an impenetrable defense around your content strategy by prioritizing efforts that drive measurable conversions and deliver unique information value. This session reveals the superhero framework for auditing your existing content universe and constructing an annual plan that leverages your organization's expert knowledge to create truly differentiated viewpoints. You'll leave equipped with tactical methods to assess content performance, identify high-value opportunities, and allocate resources toward content that transforms your audience from casual observers into loyal advocates. |
Developing your Media Superpowers
Panel facilitated by Christopher Ave, Director for Media Relations & Public Affairs
Understanding Clark Kent and his media colleagues work is important for communicators. We chat with active members of the media to learn what they're looking for and why.
![]() | Mercedes Mackay, Anchor and Reporter, KSDK St. Louis | ![]() | Kurt Erickson, State Government and Politics Reporter, St. Louis Post-Dispatch | ![]() | Alisa Nelson, News Director, Missourinet |
Cape Not Required: Designing with Adobe Express
![]() | Jessi Church Unleash your inner design superhero — no cape required! Join forces with your new trusty sidekick, Adobe Express, to save the day with stunning, on-brand print and digital materials. |
The Project Avengers: Managing Projects & Organizing a Workgroup
![]() | Kristyn Lyon Join "The Project Avengers" and discover how to lead successful projects in the complex world of higher education where academic calendars, committee approvals, and mixed teams create unique challenges. Learn simple yet powerful tools to organize your workgroup and streamline project execution. Leave equipped with actionable techniques to tackle competing priorities and resource limitations like a true project management hero. |
🛡️ Captain Content: Fighting for Truth, Keywords & Web Authority
Nick Pasotti
Head of Creative Services, Trendy Minds
Channel your inner hero to write with clarity, structure, and SEO strength.
Photo 101: Discover your inner Peter Parker
![]() | Abbie Lankitus Unleash your inner Peter Parker and master the fundamentals of photography in this crash course. Whether you're wielding a DSLR or mirrorless or shopping for your first camera, we'll break down the basics—RAW vs. JPEG, camera settings, and what gear fits your mission—so you can shoot like a hero, not on auto. No prior photography experience required—just a curiosity and a camera (or a future one). |
Integrated for Better Impact: Assembling the League of Skilled Communicators and Marketers
![]() | Kelly Wiemann Heroes must join forces—each with their own strengths, perspectives, and superpowers—to overcome projects bigger than themselves. Whether you're a writer, designer, video producer, programmer or director of a multifaceted team, your work shapes the story of Mizzou. But the real power emerges when these efforts align through integrated marketing and communications. Together, we amplify institutional impact, enhance student experiences, and strengthen trust and brand awareness among our audiences and our shared mission for the greater good. |